SEO ANDORRA 2 A, B, C, D – A, B, C, D social grades ABC (modèle des attitudes) – ABC (Affect, Behavior, Cognition) model Above the line Access panel Achat d’espace (publicitaire) – Media buy Achat impulsif – Impulse buying Achat simulé – Simulated test market Acheteur d’art – Art buyer Ad blocker Ad exchange ADN de la marque Ad network Adserver AdWords Affichage – Outdoor/Out-of-Home (OOH) advertising Affiliation Affinité – Affinity scale Agence de publicité, de promotion, de marketing direct… – Advertising/Promotion/Direct marketing agency. Agence média – Media agency AIDA Analyse conjointe (ou trade-off) – Trade off Analyse-diagnostic – SWOT analysis Analyse quantitative des marchés – Quantitative market analysis Analyste web – Web analyst Analytique des données – Data analytics Animatic Annonceur – Advertiser Ansoff (matrice) – Ansoff matrix. Apprentissage (effet de l’expérience) – Behavioral learning Architecture de communication – Communication plan. Argumentaire de vente – Sales pitch, sales leafleft. ARPP (ancien BVP). Asile-colis, asilage – Third party/Piggy back inserts. Assortiment – Store selection Attention sélective – Selective attention Attitude Attribution Attrition (churn) – Attrition/Churn rate Audience Audimétrie – TV/People meter panel. Audit marketing – Marketing Audit Avantage concurrentiel (ou avantage compétitif) – Competitive advantage Avantage de coût – Cost advantage Avantage de différenciation – Differentiation advantage Avantage du pionnier Avantage-produit (ou bénéfice-produit) – Product benefit Avantage recherché – Intended benefit