Permalinks should be SEO friendly. Permalinks are an important part of your site as both search engines and visitors use these URLs to index and visit your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. An example permalink could be: https://www.yoast.com/category/post-name It could also be something like: https://www.yoast.com/10/10/2017/post-name or https://yoast.com/post-name By default, WordPress uses a permalink structure that’s not SEO-friendly. These look something like this: https://yoast.com/?p=101

Permalinks should be SEO friendly

Permalinks should be SEO friendly. Permalinks are an important part of your site as both search engines and visitors use these URLs to index and visit your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. An example permalink could be:

https://www.yoast.com/category/post-name

It could also be something like:

https://www.yoast.com/10/10/2017/post-name

or

https://yoast.com/post-name

By default, WordPress uses a permalink structure that’s not SEO-friendly. These look something like this:

https://yoast.com/?p=101

Permalinks should be SEO friendly. Permalinks are an important part of your site as both search engines and visitors use these URLs to index and visit your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. An example permalink could be: https://www.yoast.com/category/post-name It could also be something like: https://www.yoast.com/10/10/2017/post-name or https://yoast.com/post-name By default, WordPress uses a permalink structure that’s not SEO-friendly. These look something like this: https://yoast.com/?p=101