octubre 1, 2022

MARQUETING DE CONTINGUTS

Empreses Andorra | Ofertes Andorra | Esdeveniments Andorra | Anuncis Andorra | Empreses

A, B, C, D – A, B, C, D social grades ABC (modèle des attitudes) – ABC (Affect, Behavior, Cognition) model Above the line Access panel Achat d’espace (publicitaire) – Media buy Achat impulsif – Impulse buying Achat simulé – Simulated test market Acheteur d’art – Art buyer Ad blocker Ad exchange ADN de la marque Ad network Adserver AdWords Affichage – Outdoor/Out-of-Home (OOH) advertising Affiliation Affinité – Affinity scale Agence de publicité, de promotion, de marketing direct… – Advertising/Promotion/Direct marketing agency. Agence média – Media agency AIDA Analyse conjointe (ou trade-off) – Trade off Analyse-diagnostic – SWOT analysis Analyse quantitative des marchés – Quantitative market analysis Analyste web – Web analyst Analytique des données – Data analytics Animatic Annonceur – Advertiser Ansoff (matrice) – Ansoff matrix. Apprentissage (effet de l’expérience) – Behavioral learning Architecture de communication – Communication plan. Argumentaire de vente – Sales pitch, sales leafleft. ARPP (ancien BVP). Asile-colis, asilage – Third party/Piggy back inserts. Assortiment – Store selection Attention sélective – Selective attention Attitude Attribution Attrition (churn) – Attrition/Churn rate Audience Audimétrie – TV/People meter panel. Audit marketing – Marketing Audit Avantage concurrentiel (ou avantage compétitif) – Competitive advantage Avantage de coût – Cost advantage Avantage de différenciation – Differentiation advantage Avantage du pionnier Avantage-produit (ou bénéfice-produit) – Product benefit Avantage recherché – Intended benefit

A, B, C, D - A, B, C, D social grades ABC (modèle des attitudes) - ABC (Affect, Behavior, Cognition) model Above the line Access panel Achat d’espace (publicitaire) - Media buy Achat impulsif - Impulse buying Achat simulé - Simulated test market Acheteur d’art - Art buyer Ad blocker Ad exchange ADN de la marque Ad network Adserver AdWords Affichage - Outdoor/Out-of-Home (OOH) advertising Affiliation Affinité - Affinity scale Agence de publicité, de promotion, de marketing direct… - Advertising/Promotion/Direct marketing agency. Agence média - Media agency AIDA Analyse conjointe (ou trade-off) - Trade off Analyse-diagnostic - SWOT analysis Analyse quantitative des marchés - Quantitative market analysis Analyste web - Web analyst Analytique des données - Data analytics Animatic Annonceur - Advertiser Ansoff (matrice) - Ansoff matrix. Apprentissage (effet de l’expérience) - Behavioral learning Architecture de communication - Communication plan. Argumentaire de vente - Sales pitch, sales leafleft. ARPP (ancien BVP). Asile-colis, asilage - Third party/Piggy back inserts. Assortiment - Store selection Attention sélective - Selective attention Attitude Attribution Attrition (churn) - Attrition/Churn rate Audience Audimétrie - TV/People meter panel. Audit marketing - Marketing Audit Avantage concurrentiel (ou avantage compétitif) - Competitive advantage Avantage de coût - Cost advantage Avantage de différenciation - Differentiation advantage Avantage du pionnier Avantage-produit (ou bénéfice-produit) - Product benefit Avantage recherché - Intended benefit

A, B, C, D – A, B, C, D social grades
ABC (modèle des attitudes) – ABC (Affect, Behavior, Cognition) model
Above the line
Access panel
Achat d’espace (publicitaire) – Media buy
Achat impulsif – Impulse buying
Achat simulé – Simulated test market
Acheteur d’art – Art buyer
Ad blocker
Ad exchange
ADN de la marque
Ad network
Adserver
AdWords
Affichage – Outdoor/Out-of-Home (OOH) advertising
Affiliation
Affinité – Affinity scale
Agence de publicité, de promotion, de marketing direct… – Advertising/Promotion/Direct marketing agency.
Agence média – Media agency
AIDA
Analyse conjointe (ou trade-off) – Trade off
Analyse-diagnostic – SWOT analysis
Analyse quantitative des marchés – Quantitative market analysis
Analyste web – Web analyst
Analytique des données – Data analytics
Animatic
Annonceur – Advertiser
Ansoff (matrice) – Ansoff matrix.
Apprentissage (effet de l’expérience) – Behavioral learning
Architecture de communication – Communication plan.
Argumentaire de vente – Sales pitch, sales leafleft.
ARPP (ancien BVP).
Asile-colis, asilage – Third party/Piggy back inserts.
Assortiment – Store selection
Attention sélective – Selective attention
Attitude
Attribution
Attrition (churn) – Attrition/Churn rate
Audience
Audimétrie – TV/People meter panel.
Audit marketing – Marketing Audit
Avantage concurrentiel (ou avantage compétitif) – Competitive advantage
Avantage de coût – Cost advantage
Avantage de différenciation – Differentiation advantage
Avantage du pionnier
Avantage-produit (ou bénéfice-produit) – Product benefit
Avantage recherché – Intended benefit